NORTON

Norton Manufacturing Co. was founded by James Lansdowne “Pa” Norton in 1898 in the British city of Wolverhampton. Since 1913, the company has made motorbikes in different series and has a string of racing titles to its name. This made Norton one of the big names in the British motorbike industry, and it was especially well-known for having dominated the European and then worldwide motorbike racing scene for decades. Norton motorbikes are extremely popular with classic customising and old-school enthusiasts. Many of today’s owners believe that their Nortons primarily characterised the start of the “café racer” era, founded through the legendary Ace Café, a motorway services restaurant in Stonebridge, an area in the north-west of London. It played a key role in motorbike subculture, as a meeting place and venue for mostly illegal street racing, and thus coined the modern phrase “café racer”.

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